MEET YOUR CURLY HAIR
obsessed
HYPE GIRL, JESSICA
I’m Jessica, and my mission is simple: to help you finally feel at home in your natural hair.
If you’ve spent years fighting your curls or trying to “fix” your waves, I see you. My work is all about guiding you toward confidence, self-love, and a hair routine that actually works with your texture, so you can feel like the most authentic version of yourself.
Aura Curl Studio was designed to be a calming escape from the pressure and judgment so many curly-haired folks have experienced in traditional salons. Here, you can show up just as you are and be welcomed with open arms, curiosity, and zero judgment.
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Hair is in my DNA. Both of my parents have cosmetology licenses (they even met working at the same salon 🥹). After getting licensed myself almost 10 years ago, I quickly became obsessed with the curly world. What started as curiosity grew into a passion, and that passion became my calling and life's greatest work.
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Since then, I’ve trained with some of the best in the curl biz: Curly Hair Artistry, DevaCurl, Desert Curls, Forever Curls, and more. But honestly? My greatest teachers have been my clients. After thousands of curl journeys together, I’ve gained more knowledge, insight, and heart than I ever imagined.
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Your time in my chair is yours. Want to talk through life stuff and vent while I sculpt your shape? Let’s do it. Prefer to flip through Curl Magazine with a glass of sparkling wine and chill in silence? Also perfect (I always say, I loveee chatting but never mind a break either 😂). You’ll always have space to be fully yourself here.
You’ll enjoy thoughtful little luxuries like snacks, drinks, and custom scented hot towels, and leave with a tailored cut, personalized routine, and the confidence to recreate the look at home.
And yes, I will be dropping all my curl secrets and debunking TikTok trends while we style.
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So many of my clients were never taught how to care for their curls because their parents weren’t either. I want to change that. My dream is to spark a generational ripple effect, where natural texture is celebrated and passed down with pride, not confusion or shame.
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When I’m not behind the chair, you’ll find me lifting weights or in spin class, trying a new recipe, or hanging out with my amazing boyfriend Dima and our adorable cat Sasha. (Also: I absolutely want to see pics of your pets. Always.)
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If you’re ready to finally feel confident in your curls... I’m here. Let’s do this together.
A PERSONAL NOTE...
Many of us were bullied about the frizziness of our curly hair as children and teens. We all have a story. Even into adulthood, we’ve been told our hair “needs to be brushed” or looks “unprofessional”. Many of us were not taught by our parents how to care for our hair, because they didn’t know what to do either.
When I went to school at age 13 with my hair straightened for the first time, I’ll never forget how many other kids told me how pretty my hair looked. I’d never heard this before (other than from my mom, love you Mom!). I proceeded to absolutely fry my hair with a flat iron until age 20, damaging it to the point of constant breakage. I would then wear clip in extensions daily to hide the damage. I had “side bangs” (they were just broken hair) while I had my extensions in (check out the pictures below... I wish I could go back and tell her how pretty her hair could be!). I was so insecure and didn’t know any other way. The one time I wore my hair naturally to high school, I was ridiculed for “trying to look like” another girl with curly hair. I felt stupid the rest of the day and gave up again.
I’ve also heard countless stories about hair stylists telling clients their hair is difficult, needs to be chemically straightened, or turned down for services (which can potentially be better than getting your hair butchered besides the fact). I was told by one of the most reputable stylists in my town that my hair was “bad” while I was in beauty school. This stuff is traumatizing, let’s acknowledge that first!
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YOUR HAIR ISNT BAD DIFFICULT, OR BROKEN. IT JUST NEEDS TO BE TREATED WITH LOVE AND A DIFFERENT TECHNIQUE.
Whether your story is similar or different to mine, I’m here to help you open a new chapter of self acceptance.
Do not be ashamed of your curls or frizziness. Do not feel like you need to beat your hair into submission or douse it in oils (this does more harm than good). We have been told most of our lives how to “fix” our hair and its not uncommon to have internalized this for years. Let this be the beginning of your journey to know your hair is BEAUTIFUL and does NOT need to be FIXED.
It’s time to break the mold, understand our hair does not make us any less worthy of a certain job, outfit, love, and self acceptance. What we can do now is treat our hair a certain way to enhance its health as much as possible! Treating your natural hair right and creating routines to nurture it is a form of self love that can change everything.
Hey, if you want to wear your hair straight, I love that for you as well. But if you’re here, I’m guessing that’s not the case.
If you’re ready to be open, try new things, and think about your hair in a WHOLE different way, let's do this!.
